Previous campaigns

Here’s a taste of past Playday campaigns.

2016: ‘Play matters… ‘ .  

As well promoting children’s right to play, the campaign highlighted that play matters for:

  • children’s mental health and wellbeing
  • creativity and learning
  • all ages and abilities
  • communities

2015: ‘Play more…’ encouraged children to play more at home, in the street, at school and in the community.  The campaign supported parents and communities to come together to celebrate children’s right to play.

2014: ‘Play is…’ campaign spread the word about why play is crucial for children’s health, wellbeing and happiness.

2013: ‘Playful places’ called on everyone to help make sure that the places where children play and hang out are great places to play.

2012: ‘Get out and play!’ showed why play is fundamental to children’s enjoyment of childhood, and vital to their health, well-being and development.

2011: Rather than have a specific theme, we focused on why play is important. We simply called on everyone to celebrate the national day for play in whatever way they could, to
help strengthen our call to protect children’s right to play. Over 520 local Playday events and activities took place involving thousands of children, young people and their families.

2010: ‘Our place…’ asked for children’s needs to be prioritised in all community spaces to support children to develop their own independence and freedom to play outdoors where they live. The campaign highlighted the benefits of being part of a community that embraces children’s play, and encouraged opportunities for communities to get to know each other, across the generations.