Get publicity
An important part of planning your Playday event
is to think about publicity. Think about who you want to tell and
how, and the message that you want to get across.
The Getting publicity
section of the Get organised!
guide is full of useful advice to get you
started.
Once you've decided what to say and who to tell, get
guidance on writing a media release,
download the template media release or
use the new online function to email your
local newspapers.
If you have a story that demonstrates
the issues raised in this year's Our place campaign, please contact us.
QUICK TIPS
WHO TO TELL
Tell everyone you know! Tell
your local newspapers, magazines, television and radio stations.
Create a media release to spread the word.
Tell us! We often receive
enquiries from press and also members of the public to find out
what Playday events are going on in their area. Register your
event to let us
know about your Playday celebrations. When you register, you can
also choose to publish your event details on the Events near
you pages of this website to
increase publicity.
Tell event listings publications and
websites. If your event is open to the public use local
event listings and ‘what’s on’ guides. Make use of local notice
boards, which can often be found in local libraries, civic centres
and community venues.
HOW TO PUBLICISE
Use posters and leaflets.
Download the official Playday promotional resources, or
produce your own with details of your local event and using
the Playday logo.
Get into local newsletters.
Ask your local play network and local authority to include your
event in their newsletters. You could even consider producing your
own newsletter, which could be effective to spread your messages if
you decide to develop a campaign after your Playday event.
Write a media release.
Send a media release to the local media. Create your own media
release using our media release
guidance or template media
release, which you can adapt to include local details. You can
also email your local newspapers using
our new online form.
PHOTOGRAPHY AT YOUR EVENT
Stage a photo call.
Request that the press send a photographer but remember to send
your own photos of the day to them if they are unable to
attend.
Identify a good photographer for the
day. If you can’t afford a professional, pick a keen
amateur with a high-resolution digital camera - digital photos will
be easier to send to the press afterwards. Use the photography guidance to help you with the
details.
Get a child’s eye view. Why
not think about giving disposable cameras to children and young
people at the event?
Send us your photos! Show
everyone how much fun you had by featuring your photos in the
Playday gallery. Follow our photography
guidance to make sure you’ve got the right permissions to publish
your photos online
For more ideas, check out the tips from event organisers on getting publicity
for your Playday event.