Playday 2008 unwraps the cotton wool from children's play

3 July 2008

Playday is delighted to announce that the theme for the 2008 campaign is Give us a go!  

Playday, the annual celebration of children’s right to play, takes place on Wednesday 6 August 2008, and this year’s theme – Give us a go!   calls for a reverse in the decline in adventurous play opportunities - be it banning conkers in the playground or outlawing tree climbing. The campaign highlights the need for children to experience challenging play to ensure they are better equipped to manage risk and challenge in their daily lives.

Becky McLauchlan, Play England campaigns manager said: ‘This year we want to help children shed some of that cotton wool they’ve been wrapped up in. Challenging and adventurous play is integral to children’s development and helps them to grow up as happy and confident individuals.’

Hundreds of fantastic events will be taking place across the UK to celebrate Playday. To support this year’s theme, local communities will be organising adventurous play opportunities, such as go-kart building, assault courses and tree climbing.

There is still time to organise a Playday event, for more information on how to get involved visit www.playday.org.uk.

Notes for editors:

  1. For more information about Playday and the Give us a go!  campaign, visit www.playday.org.uk.
  2. Playday is coordinated by Play England, part of NCB, working in partnership with PlayBoard Northern Ireland, Play Scotland and Play Wales. The national campaign involves thousands of children and young people getting out to play at locally organised events. Playday events range from small-scale neighbourhood get-togethers to large-scale public events organised by local authorities and national organisations.
  3. Play England promotes excellent free play opportunities for all children and young people. Play England provides advice and support to promote good practice, and works to ensure that the importance of play is recognised by policy makers, planners and the public. Play England is part of NCB and is funded by the Big Lottery Fund. For further information visit www.playengland.org.uk.  
  4. NCB promotes the voices, interests and well-being of all children and young people across every aspect of their lives.  As a membership and infrastructure support agency for the children’s sector in England and Northern Ireland, NCB provides essential information on policy, research and best practice for our members and the members of our wide range of partnership bodies which operate under our charitable status and are based in our London headquarters. For further information visit www.ncb.org.uk.

For further information on this release contact:
Clare Quarrell, Anna Tombs, Clare Lilley - NCB Media Office
Tel: 020 7843 6044/6045/6047/07721 097033      Email: media@ncb.org.uk