Get publicity
An important part of planning your Playday event
is to think about publicity. Think about who you want to tell and
how, and the message that you want to get across.
The Getting publicity section of
the Get
organised! guide is full of useful advice to get you
started.
Quick tips on getting publicity
WHO TO TELL
- Tell everyone you know! Tell your local newspapers, magazines,
television and radio stations.
TELL US
- We often receive enquiries from press and also members of the
public to find out what Playday events are going on in their area.
Register your event to let us know what
about your Playday celebrations. When you register, you can also
choose to publish your event details on the events near you pages to increase
publicity.
EVENT LISTINGS
- If your event is open to the public use local event listings
and ‘what’s on’ guides. Make use of local notice boards, which can
often be found in local libraries, civic centres and community
venues.
POSTER AND LEAFLETS
- Download the official Playday posters. Write details of your event on the space
provided and put the posters up everywhere you can.
NEWSLETTERS
- Ask your local play network and local authority to include your
event in their newsletters. You could even consider producing your
own newsletter if you decide to develop a campaign after your
Playday event.
WRITE A PRESS RELEASE
Send a press release to the local media. Remember to include the
five ‘Ws’ in the opening of your press release:
- Who is involved?
- What is your message?
- Where is the event taking place?
- When is the event taking place?
- Why is the event taking place?
TEMPLATE PRESS RELEASE
IDENTIFY A PHOTOGRAPHER
- Identify a good photographer for the day. If you can’t afford a
professional, pick a keen amateur with a high-resolution digital
camera - digital photos will be easier to send to the press
afterwards.
- Why not get a child’s eye view and think about giving
disposable cameras to children and young people at the event?
STAGE A PHOTO CALL
- Stage a photo call and request that the press send a
photographer. Newspapers get lots of requests to photograph events;
if they are unable to send a photographer to your event, remember
to send your own photos of the day to them.