GET READY FOR PLAYDAY

23 July 2007

As the school holidays get under way, neighbourhoods across the country are gearing up for this year’s Playday, the annual celebration of children’s play, which takes place on Wednesday 1 August.

Over 100,000 children across the UK nations will attend free, locally-organised events, where they can play – enjoying a huge range of activities, from traditional street games, skateboarding and BMX, to street parties and free events in local parks for the whole community.

 

The theme for 2007 – Our streets too! – highlights that the streets belong to everyone in their neighbourhood and that play-friendly streets offer huge benefits to the whole community. Children want and need to play in their local streets, and they have the right to be there. The street offers a valuable place to play which – with the right planning and design – is a safe environment near children’s homes, but is outside and children can feel independent.

 

Adrian Voce, director of Play England, said: ‘With recent calls from the government to highlight the vital importance of outdoor play for children’s development, the theme for this year’s Playday couldn’t be more relevant. If the streets are ‘no-go areas’ for children – as many of them are, even in residential neighbourhoods – then one of children’s main opportunities for everyday play is taken away. We are encouraging local communities to reclaim the streets for their children’. 

 

To mark the day, Play England – which coordinates Playday – will be releasing new findings on the play opportunities for children and young people in their neighbourhoods. Play England will also be publishing specially commissioned research on the benefits and barriers to street play, and what we should be doing to compensate for the loss of play space in recent years.

 

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Notes for editors:

  1. To arrange an interview with a Playday expert, call Clare Quarrell on 020 7843 6044/6079 or email media@ncb.org.uk
  2. New statistical research on children and young people’s views on playing outside, the Our streets too! research review, and the top tips for parents will be available from Monday 30 July. Photographs will also be available from Monday 30 July.  
  3. For further information on specific local Playday events visit the Playday website at http://www.playday.org.uk/
  4. Playday is coordinated by Play England, based at the National Children’s Bureau, working in partnership with PlayBoard Northern Ireland, Play Scotland and Play Wales. Now in its 20th year, the national campaign involves thousands of children and young people getting out to play at locally organised events. Playday events range from small-scale neighbourhood get-togethers to large-scale public events organised by local authorities and national organisations.
  5. Play England promotes excellent free play opportunities for all children and young people. Play England provides advice and support to promote good practice, and works to ensure that the importance of play is recognised by policy makers, planners and the public. Play England is a project of the Children’s Play Council, part of the National Children’s Bureau, and is supported by the Big Lottery Fund. For further information visit www.playengland.org.uk
  6. The National Children’s Bureau promotes the voices, interests and well-being of all children and young people across every aspect of their lives.  As an umbrella body for the children’s sector in England and Northern Ireland, we provide essential information on policy, research and best practice for our members and other partners. For further information visit www.ncb.org.uk

For further information on this release contact:

Clare Quarrell, Anna Tombs or Clare Lilley, NCB Media Office

Tel: 020 7843 6044/6045/6047                 

Email:media@ncb.org.uk