EVERYDAY ADVENTURES – TOP TIPS FOR PLAYDAY 2008

6 August 2008

Play England today (Wednesday 6 August 2008) releases the top ten adventurous play tips, for parents to help enable children to have adventures everyday.

Almost half a million children will get out and play at over 500 locally organised events across the UK today to celebrate Playday 2008. The campaign this year is all about enabling children to experience the kind of exciting and challenging play that makes up most adults’ fondest childhood memories – climbing trees, riding bikes and playing chase.

Playday Give us a go!calls for a reverse in the decline of children’s adventurous play opportunities – an ICM survey commissioned for Playday shows that half of children (51%) aged 7-12 years are not allowed to climb a tree without adult supervision and half (49%) also report that they have been stopped from climbing trees because it was considered too dangerous.

This year Playday is pleased to announce that Persil is supporting the campaign as part of their Every Child Has The Right campaign.

Top tips are available here

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Notes for editors:

1. Playday is coordinated by Play England, part of NCB, working in partnership with PlayBoard Northern Ireland, Play Scotland and Play Wales. The national campaign involves thousands of children and young people getting out to play at locally organised events. Playday events range from small-scale neighbourhood get-togethers to large-scale public events organised by local authorities and national organisations. www.playday.org.uk.

2. Play England promotes excellent free play opportunities for all children and young people. Play England provides advice and support to promote good practice, and works to ensure that the importance of play is recognised by policy makers, planners and the public. Play England is part of NCB and is funded by the Big Lottery Fund. For further information visit www.playengland.org.uk.

3. Research to support the campaign will be published on the Playday website – www.playday.org.uk – on Wednesday 6 August 2008. Advance copies are available on embargo, on request from the National Children’s Bureau media office: contact Clare Quarrell on 020 7843 6044 or email media@ncb.org.uk.

4. As part of the Every Child Has The Right campaign, Persil is launching the Free Play Initiative 2008 this summer to encourage parents to understand the importance of play in childhood. The Persil Free Play Initiative 2008 culminates in the support of Playday on Wednesday 6 August. To find out more about the Persil Free Play Initiative, including lots of hints and tips on fun free play ideas to play both indoors and outdoors visit www.persil.com.

 

For further information on this release contact:

Clare Quarrell, Anna Tombs, Clare Lilley - NCB Media Office

Tel: 020 7843 6044/6045/6047/07721 097033 Email: media@ncb.org.uk