Campaigns

Campaign themes

Each year, we have a particular theme for Playday. These themes help give a focus to the campaign.

The 2020 theme is Everyday Freedoms Everyday Adventures.

The Playday 2020 theme aims to highlight the importance of giving children and teenagers the freedom to play and have everyday adventures. As well as celebrating children’s right to play, the Playday 2020 campaign recognises the impact of government restrictions and physical distancing on children’s mental health and opportunities to play freely with friends and in their community.

This year, we want to focus on the unique characteristics of play that we know help children make sense of the world around them and can alleviate their stress and anxiety, particularly during challenging and uncertain times.

  • Playing is fun and is central to children’s happiness
  • Playing helps children’s physical, mental and emotional health and well-being
  • Playing boosts children’s resilience, enabling them to cope with stress, anxiety and challenges
  • Playing supports children to develop confidence, creativity and problem-solving skills
  • Playing contributes to children’s learning and development.

As in previous years we are calling on families and carers to support children to play in carefree ways, on Playday and every day! Children will play wherever they are and whenever they can – as adults we can support this by making play a part of our daily life.

Playday is an annual day to recognise children’s right to play. Although it will be very different to previous Playdays, it’s important that we go ahead with this year’s celebration, as recognising the importance of children’s play is more important than ever.

Due to current government guidance about social gatherings and physical distancing, we are not asking you to organise public Playday events but we are looking forward to hearing about the creative ways in which you plan to celebrate Playday in your area. This year, we are encouraging families to celebrate children’s right to play at home. In response to the unusual circumstances, the Playday events section of this website will not be available this year.

You can get involved in this year’s Playday by:

  • Holding a Playday celebration at home
  • Spreading the word about the campaign – post it, tweet it, blog it! Help spread the word far and wide about children’s right and need to play –  #Playday2020.
  • Follow us on social media – Facebook and Twitter.

Thank you for your continued support.

To see previous Playday themes, check out our previous campaigns page.

Campaign supporters
We’re grateful for the support we received from national organisations for the Playday campaign. Take a look at our supporters page to see who they are.

If your organisation would like to sign up as a Playday supporter please contact us.