Playday is the national day for play, celebrated each year across the UK on the first Wednesday in August. Playday 2024 will be celebrated on Wednesday 7 August.

We are delighted to announce that the theme for this year’s Playday is … 

Play – the culture of childhood
Supporting play, fun and friendships

This year’s theme celebrates the rich and lively culture of children’s play. Every child plays – playfulness is a distinct feature of behaviour across generations and cultures. Playing generates a culture of childhood.

Playing is vital for children’s health, happiness, and creativity. Through play:

  • children develop a sense of, and value for culture
  • cultural exploration is encouraged, fostering an appreciation for diversity
  • children work together, negotiate, and build relationships.
  • children feel connected to each other and their neighbourhoods
  • children create and pass on games, songs and stories.

Play is every child’s right – on Playday and every day.

This Playday, we are calling on everyone – families, playworkers, and all those who work with children across the UK, to join together to foster a culture of supporting play.

For the latest updates on this year’s campaign follow us on Facebook and X (Twitter) and get involved using the hashtags #Playday2024 and #PlayAndCulture.

Find out more about Playday

Download Playday 2024 event posters

Playday is coordinated by Play England, Play Wales, Play Scotland and PlayBoard Northern Ireland.