2014: Play is…

The Playday 2014 Play is… campaign spread the word about why play is crucial for children’s health, wellbeing and happiness.

 

Play is beneficial in itself but is also crucial for children’s health, wellbeing and happiness.

When children don’t have time, opportunity and space to play, their physical activity naturally decreases, there is an impact on their emotional and mental wellbeing and, importantly, they are deprived of a fundamental part of childhood.

Thousands of children took part in Playday events across the UK.