Campaigns

Campaign themes

Each year, we have a particular theme for Playday. These themes help give a focus to the campaign.

The 2021 theme is Summer of Play.

The Playday 2021 theme recognises the challenges children and young people have faced over the past year and the need to enjoy time for play with their friends, having fun. Families and carers are being encouraged to celebrate children’s right to play in their local communities.

  • Playing is essential for children’s mental health and wellbeing.
  • Playing helps children cope with stress and anxiety and foster resilience, enabling children to better deal with challenges.
  • Playing gives children the opportunity to have fun, laugh, take time out, relax and build friendships.
  • Playing outside allows children to appreciate nature, the environment, and feel part of their community.
  • Playing is fundamental to children’s happiness, and happy children lead to happier communities.

As in previous years we are calling on families and carers to support children to play in carefree ways, on Playday and every day! Children will play wherever they are and whenever they can – as adults we can support this by making play a part of our daily life.

Playday is an annual day to recognise children’s right to play. This year we are encouraging families and settings to celebrate children’s right to play in your local communities. Although it will be very different to previous Playdays, it’s important that we go ahead with this year’s celebration, as recognising the importance of children’s play is more important than ever.

We are looking forward to hearing about the creative ways you plan to celebrate a Summer of Play and Playday in your community.

For the latest updates on this year’s campaign follow us on Facebook and Twitter and share your plans with us using the hashtags #Playday2021 and #SummerOfPlay.

Thank you for your continued support.

To see previous Playday themes, check out our previous campaigns page.

Campaign supporters
We’re grateful for the support we received from national organisations for the Playday campaign. Take a look at our supporters page to see who they are.

If your organisation would like to sign up as a Playday supporter please contact us.