Each year, we have a particular theme for Playday. These themes help give a focus to the campaign.
The 2023 theme is … Playing on a shoestring – making every day an adventure.
This year’s theme focuses on the everyday low-cost or no-cost play adventures that children can enjoy at home, in settings, and in our communities.
Play opportunities don’t need to involve expensive activities, costly toys, or trips to far-off destinations. It is often the simplest ideas, the free and found opportunities, which offer the most fun, and are the most developmentally beneficial for children and young people.
- Play is essential at all ages and stages of childhood, and is particularly important during times of crisis.
- Play helps children and young people make sense of the world around them, deal with challenges, and build resilience.
- Play is fun, enabling children and young people to make friends, blow off steam, and cope with stress and anxiety.
- Play is vital for children and young people’s health, happiness, and skills development including creativity, imagination, and sense of adventure.
Make this Playday, and every day, an adventure!
Thank you for your continued support.
To see previous Playday themes, check out our previous campaigns page.
We’re grateful for the support we received from national organisations for the Playday campaign. Take a look at our supporters page to see who they are.
If your organisation would like to sign up as a Playday supporter please contact us.