Getting publicity

An important part of planning your Playday event is publicity. Think about who you want to tell and how, and the message that you want to get across.

The Getting publicity section of the Get organised! guide is full of useful advice to get you started.

Once you’ve decided what to say and who to tell, get guidance on writing a media release, or download and adapt our template media release.

Quick guide to getting publicity

Tell everyone you know! Tell your local newspapers, magazines, television and radio stations. Create a media release to spread the word.

Tell us! We often receive enquiries from press and also members of the public to find out what Playday events are going on in their area. Register your event to let us know about your Playday celebrations. When you register, you can also choose to publish your event details on the Events near you pages of this website to increase publicity.

Tell event listings publications and websites. If your event is open to the public use local event listings and ‘what’s on’ guides. Make use of local notice boards, which can often be found in local libraries, civic centres and community venues.

How to publicise

Use posters and leaflets. Download the official Playday promotional resources, or produce your own with details of your local event and using the Playday logo.

Get into local newsletters. Ask your local play network and local authority to include your event in their newsletters. You could even consider producing your own newsletter, which could be effective to spread your messages if you decide to develop a campaign after your Playday event.

Write a media release. Send a media release to the local media. Create your own media release using our media release guidance or download our playday-template-media-release, and adapt it to include all your local details.

Photography at your event

Stage a photo call. Request that the press send a photographer but remember to send them your own photos of the day if they are unable to attend.

Identify a good photographer for the day. If you can’t afford a professional, pick a keen amateur with a high-resolution digital camera – digital photos will be easier to send to the press afterwards. Use the photography guidance to help you with the details.

Get a child’s eye view. Why not think about giving disposable cameras to children and young people at the event?

Send us your photos! Show everyone how much fun you had by uploading your photos to the Playday Facebook page. Follow our photography guidance to make sure you’ve got the right permissions to publish your photos online

For more ideas, check out the tips from event organisers on getting publicity for your Playday event.